Associate Professor of Speech
I’ve been studying inoculation as a way to confer resistance to influence for more than 20 years. Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. My applied work is mostly in mis- and disinformation, science communication, health communication, and sport.
Institute for Writing and Rhetoric
EducationPh.D. University of Oklahoma
Compton, J., Wigley, S., & Samoilenko, S. (2021). Inoculation theory and public relations. Public Relations Review47(5). https://doi.org/10.1016/j.pubrev.2021.102116
Compton, J. (2021). Threat and/in inoculation theory. International Journal of Communication 15, 1-13. doi:1932–8036/2021FEA0002
Compton, J., van der Linden, S., Cook, J., & Basol, M. (2021). Inoculation theory in the post-truth era: Extant findings and new frontiers for contested science, misinformation, and conspiracy theories. Social and Personality Psychology Compass (15), 1-16. https://doi.org/10.1111/spc3.12602
Clear, S. E., Dimmock, J. A., Compton, J., & Jackson, B. (2021). How do inoculation messages work? A two-study mixed-method investigation into inoculation mechanisms. Asian Journal of Communication 31(2), 83-104. https://doi.org/10.1080/01292986.2021.1888306