Josh Compton

|Associate Professor
Academic Appointments

Associate Professor of Speech

Connect with Us

I’ve been studying inoculation as a way to confer resistance to influence for more than 20 years. Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. My applied work is mostly in mis- and disinformation, science communication, health communication, and sport. 


37 Dewey Fld Rd, Room 228
HB 6250


Institute for Writing and Rhetoric


Ph.D. University of Oklahoma

Selected Publications

  • Compton, J., Wigley, S., & Samoilenko, S. (2021). Inoculation theory and public relations. Public Relations Review47(5).

  • Compton, J. (2021). Threat and/in inoculation theory. International Journal of Communication 15, 1-13. doi:1932–8036/2021FEA0002

  • Compton, J., van der Linden, S., Cook, J., & Basol, M. (2021). Inoculation theory in the post-truth era: Extant findings and new frontiers for contested science, misinformation, and conspiracy theories. Social and Personality Psychology Compass (15), 1-16.

  • Clear, S. E., Dimmock, J. A., Compton, J., & Jackson, B. (2021). How do inoculation messages work? A two-study mixed-method investigation into inoculation mechanisms. Asian Journal of Communication 31(2), 83-104.

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Selected Presentations